In the end, nobody really knows why a reader buys one newspaper over another. It’s part longstanding habit. Old loyalties, like a marriage. What they grew up with. Merry Sherry suspected that some people preferred the American-Standard simply because they thought it had more stories. Not that they read any of them, they simply liked the idea that if they wanted to read them, they were there. When we compared the two papers, the Daily Starbud actually had more news, but because fewer stories jumped from one page to another, our appearance was much cleaner. Many people then assumed there was more in the clutter. Sometimes you just can’t win.
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